Plans & pricing

Pricing built around your practice

One monthly subscription runs your whole practice, from charting and booking to marketing and payments. Choose your package and plan, add only what you need, and get your exact price in a personalized demo.

AI Scribe included from October 5

How PatientNow pricing works

Your price comes from three choices and the number of locations you run.

1

Choose your package

Essentials for aesthetic and cash-pay practices. Pro for medical practices that need a full EMR, labs and insurance.

2

Choose your plan

On Essentials, choose Standard, Amplify or CatalystAI, based on where your practice is today. Move up any time, and everything comes with you.

3

Add only what you need

Optional add-ons like labs and e-prescribing. Some become included as you grow: CatalystAI includes an eRx license and reputation management.

Essentials plans

Every plan includes one connected patient record, and AI Scribe from October 5. Your price depends on the plan, your locations and the add-ons you choose.

New and emerging practices

Standard

Everything you need to run and grow your practice from day one.

AI Scribe included: 1,000 minutes a month

  • Includes
  • Up to 5 users
  • EMR and electronic patient chart
  • Online booking, deposits and a patient portal
  • Telehealth and online e-forms
  • Marketing campaigns with 300+ email templates
  • Enhanced before and after photos
  • Integrated payments, gift cards and packages
  • Sales, inventory, client and forecasting reports
Get your Standard price

Growing practices

Amplify

Grow faster with advanced marketing and a team that stays on track.

AI Scribe included: 1,000 minutes a month

  • Everything in Standard, plus
  • Up to 10 users
  • AI helper for SMS and email templates
  • Concierge
  • Before and after gallery page
  • Online family booking and peak pricing
  • Performance Monitor and Team Goals
  • Missed-opportunity tracking
Get your Amplify price

High-growth practices

CatalystAI

The complete platform, with predictive insights and no ceiling on growth.

AI Scribe included: 3,000 minutes a month

  • Everything in Amplify, plus
  • Unlimited users
  • Unlimited marketing texts
  • AI-powered business insights and AI Business Analyst
  • Reputation management, included
  • One eRx license, included
Get your CatalystAI price

Pro adds a full EMR, labs and insurance for medical practices, with AI Scribe included at 1,000 minutes a month. Ask us about Pro.

One system, not five

Practices often pay separately for tools like these. On PatientNow they are one subscription, one login and one patient record. What is included depends on your plan.

EMR and chartingOne patient chart from intake to follow-up.
Online bookingPatients book, pay deposits and reschedule themselves.
Marketing and textingCampaigns, reminders and follow-up in one place.
PaymentsCard on file, packages, memberships and gift cards.
Before and after photosCaptured in the chart, ready for consults.
Reputation managementReviews that bring in the next patient.
AI ScribeNotes drafted for you, included in every plan from October 5.
Reporting and forecastingRevenue, retention and team performance.

Add-ons and integrations

Every Essentials plan includes:

  • One connected patient record
  • AI Scribe from October 5
  • EMR and electronic patient chart
  • Online booking, deposits and a patient portal
  • Telehealth and online e-forms
  • Marketing campaigns with 300+ email templates
  • Enhanced before and after photos
  • Integrated payments, gift cards and packages
  • Sales, inventory, client and forecasting reports

Amplify and CatalystAI add more as you grow, and Pro adds a full EMR, labs and insurance for medical practices.

Add-ons and integrations, all of them:

Clinical

  • Lab management
  • E-prescribing (eRx)
  • Optum insurance processing
  • E-faxing

Growth

  • Recura AI
  • Reputation management
  • AI-powered business insights
  • Before and after gallery page

Operations

  • QuickBooks Online
  • WooCommerce e-commerce
  • CRM integrations
  • Custom client app
  • Yext
  • Tippy
  • API access
See all PatientNow integrations

Availability varies by package and edition, and some add-ons move to included as your plan grows.

What practices say about the value

“PatientNow paid for itself within the first 6 months in reduced transcription costs alone.”

William Beeson, M.D., Beeson Cosmetic Surgery

“PatientNow Essentials keeps schedule, charts, and payments in one place. Staying connected with patients feels effortless.”

Hayden Alamo, Harmony Med Spa

Read more customer stories

Pricing questions, answered

How is PatientNow priced?

PatientNow is a monthly subscription. Your price depends on your package, your plan, how many locations you run and any add-ons you choose, and we give you an exact quote in a personalized demo.

Do you charge per user?

Your plan sets how many users are included: up to 5 on Standard, up to 10 on Amplify and unlimited on CatalystAI. Ask us how users work on Pro.

Is AI Scribe included?

Yes, from October 5, 2026. Every plan includes AI Scribe: 1,000 minutes a month on Standard, Amplify and Pro, and 3,000 on CatalystAI.

What could add to my monthly cost?

Additional locations, add-ons, usage beyond the texts, emails and AI Scribe minutes your plan includes, and card processing if you take payments through PatientNow. Ask us to itemize each one in your quote.

Can I move up a plan as my practice grows?

Yes. Standard grows into Amplify and Amplify grows into CatalystAI, and your patient records, photos and campaigns carry over.

What's the difference between Essentials and Pro?

Essentials is for aesthetic and cash-pay practices. Pro is for medical practices that need a full EMR, labs and insurance.

See your price in a personalized demo

We will show you how it works for your practice and give you an exact quote, with no obligation.

Get your price
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